IDEAL IMAGE | AUG ‘24 - JUL ‘25

New Site + Design System

Role

Create new Design System for rebrand.
- Set up variables for color mapping, type styles, breakpoints, and component resizing.
Created pages outside of vendor scope, working closely with Product, Engineering, and Marketing partners.
Designed Salesforce in-clinic experience to match updates to the customer-facing booking flow.
Participated in UAT for new site launch.
Communicated feedback to 3rd party vendors.
Created high-fidelity wireframes and clickable prototypes for Development and Board presentations.

Scalable and Color-Mapped Components

Components are built to automatically resize based on what breakpoint is selected. Colors are set up to easily flip between Light and Dark modes.

Elevated Design

More imagery and iconography added to elevate content and increase engagement. Meganav implemented for easier user interaction. Pops of color strategically placed to draw attention to important information like promotions.

Dev Handoff

Through Dev Mode, I add in functionality notes for developers and anyone else viewing the file so there is minimal margin for guessing.

If changes are made, I put additional notes highlighting what changed.

The Before

Snippets of what the site looked like before the site relaunch.

The Results

New site launched to small percentage of traffic on March 24, 2025. Slowly increasing traffic to new site until we reach 100%.
Results pending.
Booking Flow launched to small percentage of traffic on April 14, 2025. Increasing traffic to new booking flow strategically to reach enough data to understand user behavior.
Results pending.