Hertz App
Goal / Improve the app + make the experience more intuitive.
Q1 2022
Responsibilities
Design the new native app for Apple + Android devices with my focus on the following areas:
App loading screen
Login
Booking
Account overview
App Store screenshots
Research
Before designing, we did multiple collab sessions to review our past app pain points, did competitive analyses (in and out of the rental car industry), and conducted user testing through Maze.
Launched
Some of my launched designs have included:
Vehicle selection
Vehicle details
Screenshots on the App Store and Google Play Store
Login experience
Apple/Google Pay cards for loyalty members + reservations.
