Gold Plus Rewards
Goal / Redesign and consolidate the information for Hertz's loyalty program into one page.
MAR 2021
Research + brainstorming
I researched how other eCommerce sites - both in and out of the travel space - displayed their loyalty information. Any common patterns I noticed were taken into account when sketching out concepts.
Design
I introduced a secondary navigation to allow users to find what they want quicker, along with a primary button fixed within to avoid a million buttons down the page.
I brought all of the information formerly displayed across 4 pages into one.
Assets + copy
We put in placeholder copy with the general messages we wanted to get across, and worked with the Brand copywriter to get it in a good place.
I used Illustrator and Photoshop to create additional assets.
After testing that everything scaled properly, the new GPR page was launched.
FINAL DESIGN
