CaddieNow

Goal / Modernize internal + customer-facing tools.

CaddieNow is a company all about preserving the tradition of golf by keeping caddying alive. Their goal is to provide the right technology to clubs, caddies, and golfers so everything from booking to payment is as easy as possible.

MAY 2020 - JAN 2021

Establishing their branding

Before coming on board, CaddieNow had no brand guidelines or design systems in place. I worked closely with the C-Suite to create a design system for them using Adobe XD.

The first half of the file touched on the brand itself and the second half went into components.

Admin + customer-facing tools

There were many redundancies and very little branding incorporated into their tools -- fonts were inconsistent, everything was mainly black and white blocks, and common patterns were not used.

There were three different ways a booking could be created -- their default Dashboard view, a Drag Drop view, and a completely different form on their Bookings tab.

Implemented while I was there

I updated the way bookings were made and managed on their Club Management tool, created golfer profile pages for the club, and designed their caddie ratings that were sent out to golfers after their loops/sessions.